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The two re-decorating items that still can produce the most impact-for-the-dollar are…

The two re-decorating items that can still produce the most impact-for-the-dollar when marketing properties are:
1. a fresh coat of paint and
2. what is happening on the floors.

Yes, good old paint has the capacity to radically transform the appearance of a home inside and out… and it can be the cheapest fix behind a major cleaning/tidying. Personalized color choices or dirty, scuffed surfaces are easily – and inexpensively – cured with a fresh coat of paint. Even the most beautifully furnished homes with superb art often require a color change. While the multiple shades of white have traditionally been the ‘go to’ for real estate marketing, times have changed and there are other less taste-specific options that are neutral and as effective. Sometimes an all-white interior can appear bland or too generic. One or two accent walls or alternative colors can make a room more interesting. A freshly painted front door can set a nice tone. A newly painted garden gate can have the same impact.

Improving the appearance of floors can include a simple buffing of wood floors, sanding and re-finishing, or even brand new floors. Floors are one of the largest surfaces visible besides walls and MUST show fresh and clean to be appealing. Most people think re-doing floors is an enormous and expensive undertaking (they are wrong). Taking care of this item pro-actively is certain to deliver results. Bathroom tiled floors are more complex to replace, although this is an area that should be evaluated as well.

While shades of white are usually a reliable choice, other neutrals like grays or pale hues can be considered as long as they allow future buyers/renters to imagine THEIR lives in the space. Anything and everything that distracts the buyer/renter from imagining their lives in a your property requires our attention as marketers.

Without great marketing, there can be no great sales!

With their Multi-Cultural Background, over 35 years of combined experience selling Real Estate and because they are Licensed in New Jersey, New York and California, Rahul, Smitha and their team can offer global reach. They have lots of experience representing a diverse group of clients, from Local New Jersey Buyers & Sellers to Relocation and International/Foreign Buyers, Sellers and Investors. Rahul and Smitha are exceptionally well-respected Realtors in the industry with high ethical standards and GLOWING REVIEWS. Their team offers a high level of expertise, innovative technology and cutting-edge real estate marketing and sales solutions.  They specialize in Morris, Somerset, Essex and Union counties. | |

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