The difference between a profitable smooth transaction and a break even, miserable experience is often a fine line. This report is designed to arm you with the knowledge to avoid common mistakes that cost sellers serious money.
- Refusing to Make Profit Inducing Repairs: It always costs you more money to sell “as is” than to make repairs that will increase the value of your home. Even minor improvements will often yield as much as three to five times the repair cost at the time of sale.
- Provide Easy Access for Showings: Accessibility is a major key to profitability. Appointment only showings are the most restrictive, while a lock box is the least. However there are certain considerations to take into account: your lifestyle, time frame for the desired sale, and the relationship with the person representing your interests. The more accessible your home is, the better the odds of finding a person willing to pay your asking price. You never know if the one that couldn’t get a viewing.
- Priced Too Low/Priced Too High: One critical reason to find an experienced professional real estate agent is to make sure the property is priced appropriately for a timely and profitable sale. If the property is priced too high it will sit and develop the identity of a problem property. If it’s priced too low it could cost you considerable profits. The real estate market has subtle nuances and market changes that should be re-evaluated by your representative every 10-14 days to help you maximize your return.
- Relying Solely on Traditional Methods To Sell Your Home: The real estate professional who is innovative and willing to offer new strategies of attracting home buyers will always outperform those who rely on traditional methods. Demand around the clock advertising exposure, innovative lead generation methods and lead accountability. These services exist and should be offered on your home sale.
- Market Timing/Seasonal Selling: Just as a broker who continually follows the trend of a stock, your real estate professional continually follows trends of your home market. They will know if the market cycle is poised to net you the most money. Avoid believing that property sales are seasonal. Property is always selling.
- Refusing to Make Cosmetic Changes: The prospective home buyer’s first impression is the most important. Hundreds or thousands of home sales have been lost to unkempt lawns, cluttered rooms, bad stains, unpleasant odors…all the seemingly little things. Imagine you were the home buyer and clean your place from top to bottom…military style.
- Wasting Time With An Unqualified Prospect: Your Realtors’ responsibility is to screen a prospect’s qualifications before valuable time is lost. Be sure to align yourself with the right professional and eliminate negotiating with unqualified prospects.
- Don’t Test The Market: Never put your property on line to sell unless you’re serious. The right professional will find you buyers and if you are harboring indecision…you will blow the sale.
- Believing All Realtors, Brokers & Others are the Same: With all the intricate details and critical decisions to be made concerning your home sale, should you rely on anyone buy an experienced real estate agent? Many friends and family members have been estranged as a result of failing to meet expectations. Your home sale is a time consuming, effort related, difficult task. Maximize your profit by utilizing an experienced real estate professional.